Privacy Policy

Last updated: 12-03-2025

At TrndUp.com, we are committed to protecting your privacy and ensuring that your personal data is handled securely and transparently. This Privacy Policy explains how we collect, use, and protect your information when you visit our website and make purchases.

1. Data Controller

The data controller responsible for processing your personal data is:
TrndUp.com
Norrköping, Sweden
info@trndup.com

2. What Personal Data We Collect

We collect and process the following types of personal data:

  • Contact Information: Name, email address, phone number.
  • Billing & Shipping Details: Address, postal code, country.
  • Payment Information: Payment method details (handled securely via third-party payment providers).
  • Order & Transaction Data: Purchased products, order history, and invoices.
  • Technical Information: IP address, browser type, and cookies for website analytics and functionality.

We do not collect sensitive personal data unless required by law.

3. How We Use Your Data

Your personal data is used for the following purposes:

  • Order Processing: To manage and fulfill your purchases, process payments, and arrange deliveries.
  • Customer Support: To provide assistance, respond to inquiries, and handle returns.
  • Marketing & Promotions: To send updates and special offers (only if you have given explicit consent).
  • Legal Compliance: To meet regulatory requirements, such as tax and invoicing laws.

We will never sell or rent your personal data to third parties.

4. Legal Basis for Processing

We process your data in accordance with the General Data Protection Regulation (GDPR) based on the following legal grounds:

  • Contractual Necessity: To fulfill your orders and provide customer support.
  • Legitimate Interest: To improve our services and ensure website security.
  • Legal Obligation: To comply with financial and tax regulations.
  • Consent: For email marketing and optional communications (you can withdraw consent at any time).

5. Data Sharing & Third Parties

We may share your data with trusted third parties under strict confidentiality, including:

  • Payment Processors: Secure handling of transactions (e.g., Stripe, Klarna).
  • Shipping Providers: Delivery of purchased products.
  • IT & Security Services: Hosting providers and fraud prevention services.
  • Regulatory Authorities: If required by law (e.g., tax authorities).

All third parties must comply with GDPR regulations and data protection laws.

6. Data Retention & Storage

We store your personal data only as long as necessary for the purposes outlined above. The retention periods are:

  • Order data & invoices: 7 years (legal requirement).
  • Customer support records: Up to 3 years after last interaction.
  • Marketing preferences: Until consent is withdrawn.

After expiration, your data will be securely deleted or anonymized.

7. Your Rights Under GDPR

As an EU resident, you have the following rights regarding your personal data:

✅ Access: Request a copy of your stored data.
✅ Correction: Update inaccurate or incomplete data.
✅ Deletion (Right to be Forgotten): Request the removal of your data (subject to legal limitations).
✅ Restriction: Limit how we process your data in certain cases.
✅ Objection: Opt-out of processing based on legitimate interest.
✅ Data Portability: Receive your data in a structured format.
✅ Withdraw Consent: Unsubscribe from marketing communications.

To exercise these rights, contact us at info@trndup.com

8. Cookies & Tracking Technologies

Our website uses cookies to enhance your browsing experience. You can manage your cookie preferences via your browser settings. For more details, visit our Cookie Policy.

9. Security Measures

We implement industry-standard security measures to protect your personal data, including:

🔒 Encrypted transactions (SSL/TLS).
🔒 Secure access controls.
🔒 Regular security audits.

However, no online transmission is 100% secure, and we encourage you to use strong passwords and avoid sharing login details.

10. International Data Transfers

If we transfer your data outside the EU/EEA, we ensure it is protected using:

  • EU Standard Contractual Clauses (SCCs).
  • Adequate country safeguards as defined by the European Commission.

We do not transfer customer data outside the European Union unless it is necessary to fulfill an order from a supplier located outside the EU. In such cases, only the essential order details (such as shipping address and product information) will be shared to ensure delivery. We strictly adhere to applicable data protection regulations to safeguard your information.

11. Updates to This Privacy Policy

We may update this policy periodically. Significant changes will be communicated via email or website notifications. The latest version is always available on our website.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us at:

📧  info@trndup.com
📍 Norrköping, Sweden

📅 Last Updated: 12-03-2025